UNDERSTANDING ROAS RETURN ON AD SPEND IN PERFORMANCE MARKETING

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.Predic

How Artificial Intelligence Enhances Ad TargetingAn advertising and marketing campaign's performance depends upon where the advertisements are put. Taking care of brand safety and security and positioning, along with guaranteeing that the advertisement isn't shown alongside negative or non-factual web content, are essential for the success of any k